At its 2022 Annual Marketing Conference (AMC), the National Institute of Marketing of Nigeria (NIMN) announced plans to help businesses achieve meaningful customer engagement and drive sustainable growth by leveraging technology.
Mr Idorenyen Enang, President of the Institute, announced this in a statement issued on Sunday in Lagos.
He stated that the event’s theme, “Driving Business Sustainability in the Age of Data and Technology,” was intended to familiarize businesses with newer technological sustainability models.
Enang stated that the AMC, in conjunction with its Annual General Meeting (AGM), would be held on June 16 and 17 at the Eko Hotel in Lagos.
According to him, the event is expected to draw 500 marketing professionals, entrepreneurs, and business leaders from various sectors of the economy.
“The theme of the conference is topical and relevant to the Nigerian business community and is of interest to business across different sectors,” he said.
Mrs Adenike Olufade, Chairperson of the Events and Conferences Committee, stated that the Institute chose the theme to share with the audience how businesses are leveraging data and technology to achieve growth.
She also mentioned a keynote speaker and two panel discussions: ‘Disruptive Marketing and The Future of Marketing in a Technology Driven World’.
“The keynote speaker and discussants are practitioners from different sectors of the Nigeria economy who are deploying data and technology in their respective sectors to deliver exciting customer experience to their market segments.
“Disruptive Marketing would be discussed by Mr Otome Oyo, General Manager (GM), EXP Agency Africa, Mr Kelechi Nwosu, Managing Director, TBWA, Ms Joyce Ibukun Aiyemo, Marketing Coordinator, Allied Foods (Burger King), and Mr Segun Ogunleye, GM, Marketing, Seven Up Bottling company.
“The second panel will feature Ms Ized Uanikhehi, Co-founder, Zedi Africa, Mr Ladi Oladipo, Head Marketing, Coral Pay, Mrs Omobolanle Akingblala, CMO, Hirefoster, and Prof Uchenna Uzo, Faculty Director, Marketing, Lagos Business School.
“The event will also feature the induction of new fellows into the institution and provides a platform for marketers across various industries to learn, network and create impact.
“The conference offers a great platform for learning and networking with accomplished executives in the marketing profession and other interested persons.
“This is a great platform to learn from business leaders who have successfully leveraged data and technology to drive business growth in a challenging environment,” she said.
Mr Sidney Ogodo, Registrar of the Institute, stated that the conference would include an AGM with elections for the positions of first vice-president and second vice-president.
He also stated that the electoral committee has begun the election process by inviting eligible members of the institute to express their interest in running for both positions.
Ogodo stated that an electronic voting system would be used to conduct the election, allowing members both inside and outside the country to exercise their franchise.
