BrandTell Business Network, a brand management company, has revealed the 2022 sales exhibition plan for business owners to sell their brands.
The exhibition, which will take place on November 26 and 27 at the Surulere National Stadium, is expected to support businesses and help them advance in their entrepreneurial endeavours.
Adenike Fagbemi, the organization’s team lead, stated that the two-day event, dubbed ‘Sales Yakata: Santa Came Early,’ would provide businesses with a platform to better connect with their prospects.
She said, “I’ve had years of experience working with business owners, especially small-scale entrepreneurs and I can tell you for free that most of them don’t have a platform that can expose them to the wider world.
“This initiative is majorly to provide that platform at an affordable cost for them, network them to potential clients and help them build brand loyalty. Lastly, it is a chance to push them out of their comfort zone and make them come out of their shell. This way, they develop creative ways to market their sales exceptionally to passersby on their own.”
She encourages participating brands to take advantage of the exhibition’s numerous opportunities.
She added “Like every exhibition, participating brands will have a chance to network and connect with other brands they can collaborate with in the long run. They may be in the same industry, providing the same value, yet find a way to share ideas for the benefit of their brands.”
“The amount you pay per stall as a buyer can be earned back in multiple folds, and the brand connectivity that will expand to client loyalty is the ripple effect that might be hard to come across often.
Fagbemi also urged the government and other sector stakeholders to create an environment conducive to the growth of small and medium-sized businesses.
